Business Performance Advisors
How we get your business on the Fast Track for Growth
The quickest way to cover the
distance between any two points is in a straight line.
That straight line
represents what you should aim to achieve as a business owner working towards your business
goals.
The straight line
reflects the most efficient and effective use of your resources, whether that is cash represented in working
capital, equipment represented in physical assets or staff represented as human capital.
There are three key
elements required for traveling this straight line in the most proficient method.
1) Define your destination
Define your
business goal, represented by the product, demographic and geographic criteria. Ultimately how do you want your
business to be positioned in the market place?
2) What is your business model?
How do you
intend to get there, what is your vehicle to traverse your predetermined path? This vehicle is represented by your
business model. Do you understand how you fuel your business model? Do you understand how the
working-parts inter relate with each other? A clear business model provides the foundations for planning actions
and by implication decision making.
3) How are you measuring your progress?
From your
business model cascades the objectives and activities required to carry out your goals. To ensure you propel your
business model to travel in a straight line to your predetermined business
destination, it’s critical that you are measuring the right activities in your sales and marketing,
operations and staff effectiveness. Do you have the right KPIs?
The three pronged
relationship between defining your business goals, understanding your business model drivers; knowing how you fuel
your business model through actions; and measuring those actions purposefully provides the framework for enhancing
your business performance.
Business Performance
is all about as reaching your goals as efficiently as possible. Whether the ultimate goal is to give yourself more
time for the things you love outside of business or to cash out with your nest egg and pass on the living
asset you have created. Aligning the three key elements delivers the straight line journey to your business
goals.
Get the most out of your Marketing
effort - Click here to
claim your Marketing Campaign Builder e-book and video
tutorial
|