A daunting task for many Small
to Medium Sized (SME) business owners is competing against larger more established
competitors.
The default position is to think of all the things you’ve got
going against you; resources, infrastructure, capacity, equipment and of course the SME’s ability to
attract “talent”.
Yet time and time again growing SME’s step up to the plate, win new big clients and
contracts, deliver the products or services successfully, and move up the business food chain against all odds.
All this is achieved with
“less talent”.
How does this
happen?
In Switzerland where 99.7% of
businesses are classed as SME’s, a study by the University of Zurich found that there are two critical
ingredients in people performance;
1) Output of
the “Non-talented”. Exponential gains in staff performance are achieved when “non-talented” work for “talented”
people. Generating greater output of your “ordinary” staff than your competitors is a key factor of SME
performance.
2) Clearly communicating the business strategy and providing a link to individual tasks and
objectives.
The SME business owners come
in all forms, communication styles, different personality traits, strengths and
weakness. However no
matter what the outward perception is, the successful SME business owner is the “Talent” in the
business.
The reality is, only a small
percentage of the population is capable of starting and running their own successful
business.
Every successful SME business
owner has the potential to build a big business with the right ingredients.
i)
Strong positive culture
ii)
The right incentives,
iii)
Communicate the business vision,
iv)
Engaged staff contributing to the business journey.
Charisma is over rated; it is
the actions, behaviour and examples you provide in your business that will bring the best out of your
team.
Can you swim with the big
fish? Yes! You have what your larger competitors don’t, ownership, accountability, decision making agility and
contagious passion that can cascade to bring the best out of your people. Don’t be fooled by the mirage called
“talent.”
You have shown your talent by
establishing your business and finding that successful niche.
To grow your business to and
take it to the next level, make the leap from good business owner to great business owner.
Speak to
Putney Breeze about our process for improving the output of your teams and the performance of your
business.
Business Performance Advisory v
Business Coaching. What you need to know.
Call 93395 1118 or email
info@putneybreeze.com.au for more
information.
