Project Description

Grow Your Business

Wyndham GYB Participants 2012

Hobsons Bay Maximise Profit for Growth Group Programme – Your catalyst for business growth in 2016

Maximise Profit for Growth” focuses on providing business owners with skills and knowledge to take their business to the next level. Equip yourself with the tools and techniques to;

  • Understand and implement business growth strategies
  • Leverage techniques to maximise your Sales and Marketing dollar
  • Increase the return on your assets.
  • Enhance staff performance through strategically mapped accountabilities
  • Create a win-win business culture
  • Increase cash resources with cash-flow management tools

Key Benefits:

i) Increase productivity and lift competitiveness

ii) Develop and implement business goals

iii) Motivate and manage staff for performance

iv) Implement staff performance techniques

v) Improve time management skills

vi) Broaden local business networks

vii) Improve business cash-flow

viii) workshops open to 2 staff members

Who should attend?

This programme is aimed at owners/managers of small and medium sized businesses.

The benefits of investing in your intellectual capital and challenging the direction of your business;

Program Benefit

Real benefit vs perceived benefit



Grow Your Business with Hobsons Bay Business Owners, build your local networks

Testimonials from Previous Programme Participants:

Australian Waste Management is a fast growing supplier of commercial waste management services, this includes waste and recycling collections, removal and destruction of secure documentation and the sale of wheelie bin containers. Aaron Parson the Owner and Managing Director was a participant in GYB Programme.

The program provided an opportunity to challenge and clarify my thinking, in particular what I measure as KPIs, how I manage my organisational culture. Although I have good consulting partners in my business, participating in the programme helped me confirm my thinking and challenge the advice I was receiving to achieve a better result for the business overall. Our focus is to provide reliable best practice waste management and recycling products and services. ”

Carter Cottages  is a unique place to stay in the heart of Werribee and a supporter of Tourism in Melbourne’s West. Owner Mim Micallef thoughts on the program were as follows;

“Very thorough and well explained, have already commenced implementing some of the material covered”

Since participating in the GYB Programme Grenenger Sheetmetal a provider of sheet metal fabrication and engineering services, has grown its revenue by over 50% in the last 12 months.

The program helped me focus on my customer outcomes by aligning my resources to ensure that we are delivering high quality products, on time and within specification. In particular I have leveraged my administrative staff to enhance our marketing, administrative and billing processes, so I can focus on delivering quality engineering services to our customers.” Says Stephen Grenenger owner of Grenenger Sheetmetal.

Capture Recruitment is an employment professional services firm that caters for many of the West’s industrial leaders. Tony Ebejer Capture Recruitment’s Managing Director reflected;

The program has enabled me to better understand the hidden values in our ever changing business environment, fine tuning our processes as we grow. There are those that run seminars and there is Chris that speaks my language. We will use what we have learnt through this program in the coming years to help us maintain our steady growth, being mindful of not taking on more than we can chew,” said Tony.

Register before Friday 22nd of January to receive the Early Bird rate of $497 + GST  The programme consists of 20 hours of consultation and documented outcomes. Procured individually the program is valued at $4,800 + GST This group program offers the benefits of the services at an investment of $2,200.00 +GST per business.  In addition:

  • $1,500.00+GST Government Grant available to eligible businesses.
  • Register by Friday 22nd January to receive a $203 Early bird Rebate!

Your investment is only $497.00 + GSTExcluding Early Bird your investment is $700 + GST This offer is open to the first 10 businesses that register and are approved by Business Victoria to undertake the program.

Government criteria include;

            • trading for minimum 12 months
            • be financially viable,
            • be based in Victoria,
            • tradeable service
            • opportunity for export or import substitution, (competes directly with importers or international on line competitors)
            • Innovation and employment generation (start-ups are not eligible).
            • Minimum Annual Turnover $250k per annum


Supported and funded by: Department of Business and Innovation, Hobsons Bay City Council – Business & Economic Development Putney Breeze Business Advisors

Programme Structure The program is scheduled to run February  – April 2015.

Consultation 1 – 1 hour to assess the current operating environment of the registrant The initial consultation will allow the workshops that follow to be tailored specifically for the challenges that face the registrant.

Workshop 1: Thursday, February 11th 5pm to 8pm

Topic: Module 1 Implementing Actionable Business Strategies Outcome – Apply a framework for developing a business plan linked to sales and marketing objectives. Registrants finish the session with a Business Plan outline

Workshop 2Thursday, February 18th 5pm to 8pm

Topic 2: Module 2 Magnify Your Marketing Dollar with Targeted Campaigns  Outcome  – Apply a framework to identify a targeted marketing campaign to apply marketing tactics and communications plan to enhance the return on investment of your marketing dollar.

Workshop 3 – Thursday, February 25th 5pm to 8pm

Topic: Module 3 Applying LEAN thinking to your everyday Business Decision. Outcome – Registrants apply a workflow to map their value streams and understand the principles of LEAN operations and implementing positive business culture.

Workshop 4 – Thursday, March 3rd 5pm to 8pm

Topic: Module 4 Strategies for increasing Cash Flow and Navigating Business Performance Outcome – Registrants will learn the link between financial statements and cash flow. And apply key performance measures the focus on value creation. 

One-on-One Consultation Series

Early February

Consultation 22 hours of consultation to flesh out the business direction and reinforce the learning on streamlined marketing campaign management.

Late February

Consultation 32 hours of consultation to apply principles and reinforce the learning on internal work flows, operational process efficiencies and staff management.

Early March

Consultation 42 hours of consultation to apply principles and reinforce the cash flow, business performance reporting and measurement best practice to their business.

Early April

Consultation 51 hour: Review GYB Programme outcomes document; reconfirm the learning and plans developed throughout the workshops and consultation process.  A key outcome from the workshop is for the registrants to have a written High Level Business plan,  organizational management guidelines and a cash flow forecast for their business.

To Register your place on the programme contact: Tennille Balaz Hobsons Bay Business & Industry Development Officer T: 9932 1285 NRS users phone 133 677 and quote 03 9932 1000 Language Line 9932 1212 Alternatively contact: Call 03 9395 1118